Pausing a Campaign: The TLDR Version

Pausing a campaign is a valuable feature for managing your promotional efforts effectively. It ensures your sitewide promos get the spotlight without interference from other campaigns. By following the steps outlined below, you can easily pause and resume your campaigns as needed.

Key Benefits:

• Temporarily disable campaigns during sitewide promos.
• Easily manage campaign schedules.

Quick Steps:

1. Navigate to the campaign in the Because Dashboard.
2. Click the three dots (ellipsis) next to the campaign.
3. Select "Pause Campaign."
4. Choose the pause dates and times.
5. Campaign will resume automatically after the pause period.

Pausing a Campaign: The Full Deets

Pausing a campaign allows you to temporarily disable your evergreen campaigns during specific periods, such as sitewide promotions. This ensures your promotional efforts are streamlined and not competing with ongoing campaigns.

Why Use It? This feature provides flexibility and control over your marketing efforts. Pausing campaigns is essential for maintaining a cohesive marketing strategy. It also helps you focus on current promotions without the interference of other campaigns. 

Step-by-Step Guide:

1. Accessing the Campaign

• Log in to your Because Dashboard.
• Navigate to the list of your active campaigns.

2: Initiating the Pause

• Locate the campaign you want to pause.
• Click on the three dots (ellipsis) next to the campaign name.
• Select "Pause Campaign" from the dropdown menu.

3: Setting the Pause Duration

• A popup will appear allowing you to choose the pause dates and times.
• Select the start and end date/time for the pause period.
• Confirm your selection by clicking "Save" or "Confirm" (exact button name may vary).

4: Confirming the Pause

• Your campaign will now be paused during the selected period.
• After the pause period ends, the campaign will automatically return to its published status.

Because Best Practices:

• Plan Ahead: Schedule your campaign pauses in advance to ensure seamless transitions during promotional periods.
• Monitor: Regularly check your campaign status to make sure they resume as expected.
• Pause & Optimize: Use the pause period to review and optimize your campaigns for better performance when they resume.

FAQs

Q: Can I pause multiple campaigns at once?

A: Yes, you can repeat the pausing steps for each campaign you wish to pause.

Q2: What happens if I want to resume the campaign earlier?

A: You can manually resume the campaign by navigating to the paused campaign and selecting "Resume Campaign."

Q3: Will my campaign settings be saved during the pause?

A: Yes, all campaign settings will remain intact during the pause period.